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1sthost Email and Security Expert

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WHAT IS EMAIL DIRECT MAIL MARKETING (eDM) ?

eDM stands for Electronic Direct Mail and these are generally used by businesses to build brand loyalty or drive sales. An eDM campaign in its simplest form is focused on email send-outs. It involves building an email database of customers and potential customers and directly sending them email communications and promotional offers.

[Advestisment Email] -> [eDM] -> [Subscribers]

* We should NOT spam Subscribers (clients)
* We should well define eDM Schedule and Rhythm

eDM cloud : dedicated DB, dedicated system, NOT sharing

Email marketing is the act of sending a commercial message/newsletter/advertisment ... typically to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements to build loyalty or brand awareness.

Marketing emails can be sent to a purchased lead list or a current customers database. Enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately ... less paper, less printing, less labour cost, more envoirnmental friendly ...
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What eDM features do We have ?

1. Subscribers management : email & contacts management

2. Lists management : group some emails into some different List, define a matched name of the List. i.e. Promotion Newsletter, Membership renewal, Xmas Gift ... etc.

3. eDM email content management : a editor to help to compose a newsletter/advestisment/email, attach image, build hyperlink.

4. Campaigns management : Campaigns info, Schedule and Rhythm, status, sent date, action, resent, online Unsubscribe..

5. Campaigns Statistics : Overview, Sent, Bounded, Forward, Views, Click, Rate, View Clicks on URL, View clicks, view open, Domain statistics

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What kind of contents need to be sent ?
  • Special offers coupon
  • New arrivals/product launches
  • Seasonal features
  • Holiday specials offer
  • Re-orders
  • Sale reminders
  • Company newsletters
  • Industry news
  • “Welcome” to try product
  • Testimonials/case studies
  • Tips & advice
  • Event information
  • New Technology
  • Seminar
  • Expo Invitation
  • Annual Dinner
  • Product tea party
  • New case study
  • New Medical Plan
  • Vaccination reminder
  • Body check/ medical check
  • Insurance Premium reminder


eDM Cloud Service pricing
1. dedicated eDM Cloud + use your own email server + your own email database, NO SMTP email quota HK$600/m
2. dedicated eDM Cloud + use our email server + you own email database, 5K SMTP email quota HK$600/m
3. dedicated eDM Cloud + use our email server + you own email database, 10K SMTP email quota HK$800/m
4. dedicated eDM Cloud + use our email server + you own email database, 20K SMTP email quota HK$1000/m


About for our secure eDM cloud platform service charge; custom service
and custom made newsletter, please call to office +852.23700993